Gap's 'soundtracking style' legacy stretches from Madonna to Missy Elliott to Tyla. In 2026, the brand made history with Young Miko's 'Sweats Like This', its first Spanish-language campaign. The collaboration positions GapSweats as a canvas for self-expression, with co-designed pieces and a full music video reimagining Miko's hit 'WASSUP.' Previously hosted Kanye West's Yeezy GAP line (2020 to 2022, terminated).