Beyoncé's activewear label, produced with adidas from 2020 to 2023. Full seasonal drops with their own worlds, from Icy Park to Halls of Ivy, inclusive sizing XXS to 4X. The earliest drops made resale history and still command the steepest premiums. The adidas partnership has concluded; the label remains hers.
THE SETUP · 2016-2023
Beyoncé's, not a licensing play
Ivy Park started in 2016 as Beyoncé's own athleisure label and moved to adidas in 2020 with her creative control intact. Three years, inclusive sizing XXS to 4X, and a partnership that ended in 2023, the label stayed hers.
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