Levi's

Beyoncé and Levi's released a designed denim collection on 4 August 2025 through beyonce.com, reaching levi.com and select stores globally on 7 August 2025. Named pieces include the Western Crystal 90s Shrunken Trucker and the Western Crystal 501 Curve, alongside two head-to-toe denim sets. It followed the REIIMAGINE campaign announced in September 2024, in which Beyoncé fronted reinterpretations of Levi's own advertising history. That campaign is context rather than a second collection, because she was wearing Levi's rather than designing it.